KEBuilt for Kenyan Social Sellers

Your HustleBecomes a Storein Minutes

LinkDuka gives you a shop link to share on WhatsApp, TikTok, Instagram, or a QR code. Buyers choose an item and pay with an M-PESA STK Push. Connect your own verified Daraja or use Paystack-managed checkout; see how each option is priced. No app is needed for buyers.

Start Selling Watch the 5-minute guide
No credit card needed Transparent payment setup Live in under 5 minutes
Built with sellers: you shape what we build
Order received+254 712 ••• 456
MM-PESA receivedKES 1,200.00
5 minTo set up and start selling
2 railsSeller-owned or managed checkout
M-PESABuyers pay with M-PESA STK Push
1 linkShare it everywhere you sell
Sound familiar?

The daily grind of selling without a system.

DMs zinaenda kila mahaliCustomer inquiries on WhatsApp, TikTok, and Instagram all mixed up, hard to track.
"Bado haujafika?" every hourNo order tracking, so buyers keep calling and messaging asking where their package is.
"Nitakujia kesho" gone foreverInterested buyers disappear before paying. No way to follow up or remind them.
LinkDuka fixes all of this, here's how
For sellers

Start selling in 3 simple steps.

Already selling on WhatsApp or TikTok? You're 3 steps away from a real online shop, no coding, no website builder, no complicated setup.

1Step One

Create your account & tell us about your shop

Start with just your full name, no OTP, no waiting. A few quick questions about what you sell and how buyers reach you, and your shop is ready.

  • Start with just your full nameNo phone number or OTP needed to get going
  • Tell us what you sell & name your shopA few quick questions shape your storefront
  • Set a password and you're liveConnect a verified M-PESA, Till, Paybill, or managed checkout rail from your dashboard
Estimated time: About 2 minutes
2Step Two

Add your products & go live instantly

Upload your product photos, set your KES price, add sizes or colors. Your store goes live immediately, no review, no waiting.

  • Upload product photos from your phoneShow buyers exactly what they're getting
  • Set KES price, sizes & colorsMultiple variants, one clean product page
  • Product is live instantlyReady to share in seconds, not hours
Estimated time: 2 minutes per product
3Step Three

Share the link & watch M-PESA roll in

Share your product link on WhatsApp, TikTok, Instagram, or anywhere. Buyers tap, choose options, pay via M-PESA STK Push, and you get their name, phone, and order details automatically.

  • Share on WhatsApp, TikTok, Instagram & moreOne link works everywhere you sell
  • Buyer pays via M-PESA STK PushThe payment goes through your shop's verified checkout connection
  • Buyer info saved automaticallyName, phone, order, all captured without DMs
First order possible: minutes after sharing
Watch the walkthrough

See LinkDuka in action.

Follow a seller through setting up a shop, adding products, sharing a link, and receiving orders.

A 5-minute 38-second walkthrough in 1080p.

Our promise to sellers

Built with sellers, not just for them.

LinkDuka exists so every seller gets an organised shop and an easy way to reach their customers, without spending lots of time or money. This is how we keep that promise.

Your sales come first

Every feature has to earn its place by helping you sell more or save time. If it doesn't do that, we don't build it.

You shape what we build

Your dashboard has a Recommendations section: tell us what you really need. Our team reviews every request, builds what makes sense, and you follow the progress and our replies right there.

Better every day

We ship fixes and new tools continuously, so LinkDuka keeps improving without big, confusing overhauls.

We tell you what's new

When something useful lands, you hear about it right inside your dashboard, with a quick note on how it helps you.

Simple on purpose

Fewer steps, plain language, no tech skills needed. If something feels hard to use, that's ours to fix.

Organised, and close to your buyers

Products, orders, payments and customer contacts in one place, so following up with buyers takes a tap, not a notebook.

Real orders and M‑Pesa payments are how we measure progress, not how many features we add. Read our full promise →

Tell us what you need
For your buyers

Buying is even simpler.

No account needed. No app to download. Tap the link, pay M-PESA, done.

1. Tap the link

Seller shares a product link on WhatsApp. Buyer taps to open the product page, no account, no download.

2. Pay via M-PESA

Pick size/color, tap "Pay Now". An M-PESA STK Push pops up, enter PIN and done. No passwords, no fuss.

3. Order confirmed

Seller gets the buyer's name, phone, and order instantly. No back-and-forth DMs, no confusion, no follow-up.
Why sellers choose LinkDuka

Built for Kenyan sellers.

Everything you need to sell online, nothing you don't.

Choose how you get paid

Paystack-managed checkout has a 5% LinkDuka fee on successful sales, with no monthly plan; your share is split to your verified account. With your own Daraja, payments go directly to your Paybill or Till. Plans start at KES 999/month and are billed only when paid sales exceed the plan price. Choose one rail: LinkDuka never charges both a sales fee and a plan fee. Provider fees may also apply.

M-PESA native

STK Push payment requests sent directly to your buyer's phone. No bank account needed.

Your own online duka

A real branded storefront at linkduka.co.ke/yourname, no website builder or developer needed.

Products live instantly

No review, no waiting. Add a product and it's immediately shareable and buyable.

Customer database

Every buyer's name, phone, and order history saved automatically, your own mailing list.

No app for buyers

Buyers just tap the link on their phone browser. No installs, no signups, no friction.

Sales dashboard

Track orders, revenue, and best-selling products from a clean mobile dashboard.

Book now or pay now

You decide how customers order. Let them pay immediately via M-PESA, or book first and pay on delivery. Perfect for event tickets, made-to-order, and more.
Event Tickets Made-to-Order Delivery Orders Deposits

Built for Kenya

From Nairobi to Mombasa to Kisumu, designed around how Kenyans actually buy and sell.