Business management software for Kenyan small businesses

An easier way to run your business.

Know what you sold, what you received, and what you spent. Organise customers, plan staff costs, simplify daily operations, and keep your business growing with LinkDuka.

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Your business, at a glance

A clearer day starts here.

Today
Income
KSh18,400
Expenses
KSh3,500
Balance
KSh14,900

Keep the day moving

  • Review sales and payments
  • Record today's business expenses
  • Follow up with your customers
Make room for your next customer campaign.
Illustrative business overview with sample figures. Seller tools and finance tools have their own views.

Less admin. More clarity.

Keep the everyday work under control.

Your seller account handles the sales workflow. Our business tools help you make sense of the money behind it.

  • Your daily business overview

    See orders, payments, bookings, and customer activity in your seller dashboard. Start the day knowing what needs your attention.

  • Simpler bookkeeping

    Use our cashbook, expense tracker, and bookkeeping tools to record money coming in and going out, then review your figures.

  • Payments you can follow

    Keep payment records alongside your orders. Review what has been collected and which payments still need a follow-up.

  • Manage your staff and their costs

    Add staff accounts to your shop and control their access from your profile. Use the wage tracker and payslip tools to plan staff costs and prepare pay records.

  • Customers you remember

    Keep customer names, contacts, and order history together. Make the next conversation more personal and helpful.

  • Marketing that keeps you connected

    Prepare WhatsApp campaigns, share offers with customers, and use social posting tools to keep your business visible.

Make your numbers useful

From the first sale to the end-of-day review.

A simple routine helps you spot what is working, where money is going, and what needs a follow-up.

1Step 01

Track income and expenses

A busy day should leave you with clear records. Record your daily sales, note business expenses, and compare your cash and M-Pesa totals. Use the daily cashbook to keep a running record, or the expense tracker for a quick spending review.

Business expense trackerBookkeeping ledger

Give every transaction a place

  • Record sales and money received
  • Note purchases and operating expenses
  • Reconcile cash and M-Pesa totals
  • Review the day before you close
2Step 02

Understand how your business is doing

Review sales and payment activity in your dashboard, then use your records to look at the bigger picture. Build a profit and loss statement, plan a budget, or check whether your prices cover your costs. Clear figures help you decide what to do next.

Business budget plannerProduct pricing calculator

Make decisions with your figures

  • Review income for the period
  • Account for stock and operating costs
  • Estimate your profit or loss
  • Plan the next month with a budget
3Step 03

Stay on top of your payments

Manage online orders and payment records from your seller account. See payment status and follow up on outstanding orders with the details at hand. M-Pesa checkout is available once your shop has a verified payment connection.

Explore selling with M-Pesa

From sale to payment record

  • Review orders and their payment status
  • Track cash and online payment activity
  • Find references when a customer asks
  • Follow up on payments that need attention
4Step 04

Plan your staff costs

Know what your team costs before you make your next staffing decision. Add base pay and overtime in the wage tracker, compare the wage bill with sales for the same period, and use the payslip generator to prepare individual pay records.

Payslip generator

A clearer view of the wage bill

  • Include regular and casual staff costs
  • Add base pay and overtime
  • Compare labour costs with sales
  • Prepare individual payslips

Keep your business moving

Good records are just the beginning.

Use what you know about your customers to improve service, simplify follow-up, and bring people back.

  • Reach customers on WhatsApp

    Prepare offers and campaign messages for your customer list. Give returning buyers a reason to come back with relevant updates.

  • Build better customer relationships

    Use customer contacts and purchase history to follow up thoughtfully, answer questions, and offer more personal service.

  • Spend less time on routine work

    Set up order notifications and booking reminders, and use social posting tools to simplify everyday communication.

Start growing with LinkDuka

How it works

Make LinkDuka part of your working day.

  1. Create your LinkDuka account

    Register and add your business details to get your seller account ready.

  2. Set up how you sell

    Add products or services, connect a verified payment option, and organise your customer information.

  3. Build your daily routine

    Review orders and payments, record income and expenses with the finance tools, and follow up with customers.

Built around your business

For Kenyan shops and service businesses.

Whether you sell products, take appointments, or run a small team, the everyday questions are familiar: What did we sell? Has the customer paid? What will this month cost?

Use LinkDuka to connect your sales workflow with a regular review of your finances. Start with the tools you need today and build your routine as your business grows.

Frequently asked questions

Business management questions, answered.

What is business management software?

Business management software helps you organise everyday work such as sales, payments, customer records, and reporting. LinkDuka combines a seller dashboard for orders, payments, bookings, and customers with free business tools for cashbooks, expense reviews, budgets, and staff cost calculations.

Who is LinkDuka designed for?

LinkDuka serves small businesses in Kenya selling products or services. Shops, boutiques, salons, barbers, repair businesses, and independent service providers can use the seller tools to manage online sales or bookings and keep track of customer activity.

Can I track income, expenses, and daily sales?

Yes. Your seller dashboard shows sales and payment activity, while the daily cashbook, business expense tracker, and bookkeeping ledger help you work with your income and spending records. The daily cashbook supports saved records through a shareable book link; individual calculators have their own saving and export options.

Can I manage M-Pesa payments?

LinkDuka supports M-Pesa checkout through a verified seller-owned Daraja connection or a configured managed payment route. Your shop needs a verified payment connection before buyers can check out. You can review payment activity and order status from your seller account.

Can I add staff to my shop and plan their pay?

Yes. Shop owners can create staff accounts from My Profile and deactivate or reactivate their access. Each person has their own sign-in for orders, bookings, and customers. The wage tracker calculates staffing costs, and the payslip generator prepares individual pay records. You arrange actual staff payments; the wage calculator does not save a staff list.

Can I send marketing messages to customers?

You can prepare WhatsApp campaigns and offers using your customer contacts, and use social posting tools to promote products. Choose messages that are relevant to customers who have agreed to hear from your business.

Do I need to install software?

You can use LinkDuka in your browser on a phone, tablet, or computer with an internet connection. You can also add LinkDuka to your home screen for convenient access.

How much does LinkDuka cost?

LinkDuka's public business calculators and tools are free to use. Seller account features follow the current LinkDuka subscription plans, and payment or messaging services may have separate charges. Visit the pricing page to check current plans before you sign up.

Need help choosing your next step? Contact the LinkDuka team or view current plans.

Your next working day can be simpler

Take control of your business with LinkDuka.

Keep sales organised, understand your money, and make more time for the customers who keep your business going.

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