Free LinkDuka tool

Business plan generator

Create a structured business plan in minutes. Choose from 17 plan types - startup, SBA loan, investor, grant, immigration, and more - each with tailored sections and fields.

Free, instant, and private - one plan per week, no account needed.

Pick your plan type

Choose from 17 types - each one structures the sections for its specific audience and purpose.

Fill in your details

Describe your business, your market, and your numbers. The form adapts to show only the fields your plan type needs.

Print or save as PDF

Review the live preview, finalise, and print. The output is a clean document ready for lenders, investors, or grant funders.

17 plan types

Choose the right plan for your audience

Different readers look for different things. A lender wants to see repayment ability. An investor wants market size and exit strategy. A grant funder wants outcomes and beneficiaries. Pick the type that matches your goal, and the generator builds the right sections.

Startup Business Plan A startup business plan is a comprehensive document that describes your new business objectives, tactics, and day-to-day... SBA Business Plan An SBA business plan is a formal document required by the U.S. Small Business Administration for entrepreneurs seeking S... Bank Loan Business Plan A bank loan business plan is a strategic document that outlines a company goals, tactics, and financial predictions, ess... Strategic Business Plan A strategic business plan is a foundation for decision-making, guiding the organisation toward its goals. It outlines st... Recovery Business Plan A recovery business plan is a strategic document that ensures a business overcomes setbacks and disruptions, particularl... Continuity Business Plan A continuity business plan outlines how a business will continue operating during an unplanned disruption or crisis. It... Nonprofit Business Plan A nonprofit business plan is a detailed document outlining the mission, goals, strategies, and financial projections of... International Business Plan An international business plan is a strategic document that outlines a company goals, strategies, and operational plans... Internal Business Plan An internal business plan is a crucial document within a company that outlines its strategies, goals, and resources. It... Immigration Business Plan An immigration business plan is a strategic document that supports visa applications by detailing a business potential c... Partnership Business Plan A partnership business plan is a detailed document that outlines the goals, strategies, roles, and responsibilities of e... Investor Business Plan A business plan for investors outlines a company operations, strategy, and financial projections, aiming to attract inve... Pre-Seed Business Plan A pre-seed business plan is a document for startups in their earliest stage, outlining the initial concept, strategy, ma... Seed Business Plan A seed business plan is a detailed document outlining a startup initial growth phase strategies, to secure seed funding.... Business Plan for Funding A business plan for funding is an essential strategic document that articulates a company strategy, operations, and fina... Grant Business Plan A grant business plan is a comprehensive document outlining an organisation mission, objectives, strategies, and financi... Marketing Business Plan A marketing business plan is a strategy document that outlines a company marketing goals, strategies, and budget. It inv...

Build with direction

What is a business plan?

A business plan is a written document that describes your business - what it does, who it serves, how it makes money, and what it costs to run. It forces you to answer the questions that matter before you commit money: who will buy, what will it cost to start, how will the business actually run, and what does a good month look like.

Plans rarely survive contact with reality unchanged - that is fine. Their value is in the clarity they create. A lender, investor, or partner asking "why will this work?" gets a structured, honest answer instead of a pitch built on hope.

Why different plans for different audiences

Every business plan is written with a purpose. When you apply for a bank loan, the lender wants to see repayment ability, collateral, and cash flow stability. When you pitch to an investor, they want market size, growth potential, and an exit strategy. When you apply for a grant, the funder wants outcomes, beneficiaries, and a sustainability plan.

Using the wrong plan type is like speaking the wrong language. This generator lets you pick the audience first, then builds the sections and fields that match what that audience actually reads. The result is a plan that answers the right questions for the right person.

How to write a business plan in Kenya

Start with the problem, not the idea. What pain do your customers face? Why do they need you? Lenders and investors care about demand, not descriptions.

Use real numbers, not guesses. If you do not know your monthly sales, average your last three months. If you are pre-revenue, say so honestly and explain your path to first revenue.

Keep it short and honest. Three to six pages is enough for most small business plans. A clear, realistic plan beats a long, vague one. Update it quarterly as your numbers change.

Match the plan to the reader. A bank wants to see how you will repay. An investor wants to see how they will earn a return. A grant funder wants to see measurable impact. This tool helps you structure the right plan for each audience.

For LinkDuka sellers

Plan today, sell tomorrow

LinkDuka sellers can support a business plan with real numbers: forecast cash flow for the financial snapshot, and use the break-even calculator to set an honest sales target for the plan.

Business plan questions

A business plan generator is a tool that helps you create a structured business plan by filling in simple fields. You describe your business, your market, your finances, and the tool organises everything into a professional document you can print or save as a PDF.

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