Free LinkDuka tool
Business plan generator
Create a structured business plan in minutes. Choose from 17 plan types - startup, SBA loan, investor, grant, immigration, and more - each with tailored sections and fields.
Free, instant, and private - one plan per week, no account needed.
Pick your plan type
Choose from 17 types - each one structures the sections for its specific audience and purpose.
Fill in your details
Describe your business, your market, and your numbers. The form adapts to show only the fields your plan type needs.
Print or save as PDF
Review the live preview, finalise, and print. The output is a clean document ready for lenders, investors, or grant funders.
17 plan types
Choose the right plan for your audience
Different readers look for different things. A lender wants to see repayment ability. An investor wants market size and exit strategy. A grant funder wants outcomes and beneficiaries. Pick the type that matches your goal, and the generator builds the right sections.
Build with direction
What is a business plan?
A business plan is a written document that describes your business - what it does, who it serves, how it makes money, and what it costs to run. It forces you to answer the questions that matter before you commit money: who will buy, what will it cost to start, how will the business actually run, and what does a good month look like.
Plans rarely survive contact with reality unchanged - that is fine. Their value is in the clarity they create. A lender, investor, or partner asking "why will this work?" gets a structured, honest answer instead of a pitch built on hope.
Why different plans for different audiences
Every business plan is written with a purpose. When you apply for a bank loan, the lender wants to see repayment ability, collateral, and cash flow stability. When you pitch to an investor, they want market size, growth potential, and an exit strategy. When you apply for a grant, the funder wants outcomes, beneficiaries, and a sustainability plan.
Using the wrong plan type is like speaking the wrong language. This generator lets you pick the audience first, then builds the sections and fields that match what that audience actually reads. The result is a plan that answers the right questions for the right person.
How to write a business plan in Kenya
Start with the problem, not the idea. What pain do your customers face? Why do they need you? Lenders and investors care about demand, not descriptions.
Use real numbers, not guesses. If you do not know your monthly sales, average your last three months. If you are pre-revenue, say so honestly and explain your path to first revenue.
Keep it short and honest. Three to six pages is enough for most small business plans. A clear, realistic plan beats a long, vague one. Update it quarterly as your numbers change.
Match the plan to the reader. A bank wants to see how you will repay. An investor wants to see how they will earn a return. A grant funder wants to see measurable impact. This tool helps you structure the right plan for each audience.
For LinkDuka sellers
Plan today, sell tomorrow
LinkDuka sellers can support a business plan with real numbers: forecast cash flow for the financial snapshot, and use the break-even calculator to set an honest sales target for the plan.
Business plan questions
A business plan generator is a tool that helps you create a structured business plan by filling in simple fields. You describe your business, your market, your finances, and the tool organises everything into a professional document you can print or save as a PDF.
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