Average order value calculator

Because it separates two ways to grow: winning more customers, or getting each customer to spend more. Raising AOV is usually cheaper than acquiring new customers, so even a small increase - a bundle, a minimum-order offer, a free-delivery threshold - lifts revenue on the orders you already get.

Common tactics are bundles (pair a product with a natural extra), volume discounts for buying more, free or discounted delivery above a threshold, and upselling a premium version at checkout. Each one needs testing, but they all work on the same idea: give a reason for a bigger order.

Track the period that matches how your business actually sells. A daily or weekly view shows quick changes when you run a promotion, while a monthly view smooths out quiet days and gives a steadier number for planning.

Yes. If a promotion brings in many small orders, revenue can rise while AOV falls. That is not automatically bad - but it means you are working harder per shilling of revenue, so it is worth checking your profit margin per order at the same time.

There is no universal number - it depends on your prices and products. The useful comparison is against your own history: is AOV rising or falling month over month, and is each order still profitable after delivery and payment fees?

Two inputs: total revenue and the number of paid orders for the same period, plus which period it covers (day, week, or month). The tool divides revenue by orders to give the AOV, and uses the period to show an equivalent daily revenue figure.

The tool converts your order count into an average per day - dividing by 7 for a weekly period or 30 for a monthly one - then multiplies that by your AOV. So for a month of KSh 300,000 across 150 orders, it shows roughly KSh 10,000 in revenue per day.

Enter a target AOV and the tool shows three numbers: the orders needed to reach it at your current revenue, the revenue needed at your current order count, and the required AOV increase as a percentage. That tells you whether to chase bigger orders or more of them.

No. The tool expects total revenue before refunds and paid orders only, in the same period. Including cancelled or unpaid orders inflates the order count and pulls your AOV down, while netting off refunds understates the revenue customers actually committed to.