Why a payment link converts better than payment instructions in chat
A buyer who asks for the price should not have to copy a Till or Paybill number, search the chat for an account reference, and then return with a screenshot. A product or service link keeps the offer, KES price, customer details, and payment step in one mobile flow.
The link also makes the seller look consistent. Whether the enquiry starts on WhatsApp, Instagram, TikTok, or Facebook, every buyer receives the same information and the resulting order is easier to identify.