What the page must answer before a buyer acts
A useful online shop answers the questions that normally slow down a Kenyan sale: what is available, how much it costs, what the buyer receives, where delivery or service happens, and what to do next.
Put catalogue, prices, delivery terms, and M-Pesa checkout on the page. Local detail is more useful than repeating the word Kenya: mention the counties you actually serve, realistic delivery options, and local suppliers only when those facts are true for the business.